It’s official, Season 3 of Clarkson’s Farm has broken Amazon Prime Video‘s UK ratings record.
The Season 3 premiere of Jeremy Clarkson‘s farming show was streamed by 5.1M viewers over the past seven days, according to Barb, the UK’s official audience research group.
This puts the episode nearly a million viewers ahead of the Season 2 debut, which was watched by 4.3M last year and was Amazon’s previous ratings record holder.
Episode 1 of Clarkson‘s Farm Season 3 is the second most-watched show of 2024 on all major streaming services in the UK, beaten only by Netflix’s Fool Me Once, which had 6.3M viewers.
The performance underlines why Amazon Prime Video committed to Season 4 of the reality show, despite the company being furious with a newspaper column Clarkson wrote about Meghan Markle.
Barb figures supplied by overnights.tv reveal that Clarkson’s Farm has dominated viewing on streaming services, with all four episodes topping the list of most-watched shows and films.
The figures only include people watching on television sets, meaning that viewing on mobile devices does not feature in the numbers.
Produced by Expectation, the second half of Clarkson’s Farm Season 3 has just dropped on Amazon Prime Video.