Fox saw continued momentum for the European Championship as it closed out its first week.
Spain took down Italy in Thursday’s UEFA European Championship Group Stage match with a U.S. audience of 1.8M viewers. That’s a 95% lift from the equivalent Thursday Euro Group Stage telecast in 2021, which was Netherlands vs. Austria with an audience of 926,000, according to Fox.
The Spain-Italy match, which peaked with about 2.2M viewers, is also up 107% from 2021’s Euro Group Stage afternoon weekday match average, which was around 872,000 viewers.
On Wednesday, 1.2M tuned in to watch Scotland and Switzerland play to a 1-1 draw, marking a 26% increase from the comparable Wednesday Euro Group Stage telecast in 2021 (which saw about 976,000 viewers).
Compared to 2021’s afternoon weekday average for the Group Stage matches, the Scotland-Switzerland match was up around 41%.
The competition continues Monday with two matches. Albania takes on Spain while Croatia goes up against Italy. Both matches begin at 12 p.m. PT/3 p.m. ET.