Netflix is bolstering its entertainment formats unit with a big new music competition series.
The streamer has ordered Building The Band (w/t) as it shifts its focus away from cable-esque fare to competing with the major broadcast networks for the next The Voice or American Idol.
Check back tomorrow for an interview with new Netflix reality boss Jeff Gaspin on the company’s new strategy.
Building the Band seeks to discover the next great music group without bandmates initially meeting face-to-face. The series brings together 50 of the most talented singers to compete for a chance to form their own band without ever seeing each other. All they have to go on is musical compatibility, connection, chemistry and merit. What will happen when the bands finally meet and… looks, choreography, and style come into play?